Instagram will start optimizing original content on its platform

Instagramhead of Adam Mosseri informed about some innovations to be implemented in the photo service. The most important innovation is the active promotion of original content. And that means that, the main target of the most important of those changes Instagram Reelsreposted in TikTok There will be videos. Meta The company is already clearly noting that, o, Facebook does not accept Instagram primarily as a means of communicating with friends. The company considers these platforms as the main platforms aimed primarily at content creators. The company administration is actively developing e-commerce tools and puts forward methods designed to work with the audience.

With this method, he TikTok and Youtubewith the authors of Instagram Facebookhopes to switch to The company is currently focusing on Reels, a short video format. Mark ZuckerbergReels is currently the company’s fastest-growing new content format. But users who spend a lot of time on Reels are more understanding that, this format is a clone of TikTok. Even TikTok’s logo remains on videos available on other platforms. To combat such behavior within Instagram, the company has decided to lower the priority of non-original content.

In other words, those content will be presented to fewer users by Instagram’s consulting algorithms. But this and or how other content will be determined as genuine. The biggest disadvantage of such a decision will be the pages that act as aggregators. Just such pages of popular memes and are considered sources of trends. However, according to Instagram FacebookDespite having a large user base, TikTok is currently the source of genuine original content. and Twitter perform. Because of this factor, Meta has decided to take radical steps on its popular platforms.