AGREEMENT ON LONG-TERM PARTNERSHIP BETWEEN WILLIAMS RACING AND BANG & OLUFSEN
Williams Racing has announced a long-term partnership agreement with Bang & Olufsen, a well-known manufacturer of magnificent sound systems, as the team’s official partner.
In addition to the Bang & Olufsen logo, which adorns the team’s FW44 car, Williams and Bang & Olufsen are working to create effective, exciting and multi-touch features for customers and fans. This will take place in Bang & Olufsen stores around the world, on Williams Racing’s various Grand Prix tracks, and at Williams’ Grove headquarters in Oxfordshire, England.
Yost Capito, CEO and CEO of Williams Racing, said: “I am delighted to see such a world-famous brand as one of Williams Racing’s partners. Already 10For more than 0 years, Bang & Olufsen has been at the forefront of design and innovation, producing the most memorable products. We too strive for perfection. “The merger of Bang & Olufsen and Williams Racing is in line with the brand’s Williams Beyond Racing strategy and is further evidence of Williams’ growth both on and off the track over the past year.”
Christian Tire, CEO of Bang & Olufsen, said he was excited about the partnership and that it would allow the company to attract more consumers. “I am proud of this new partnership. We share Williams’ aspirations for excellence and its desire to produce only the best products. Together we can make an incredible impression on fans and customers. Our main strategic priority is to promote our brand. Thanks to this partnership, we will be able to reach more consumers in the coming years, starting this weekend. We look forward to working together to show what we are capable of. ”
Bang & Olufsen, a Danish luxury sound brand, has been producing the world’s most popular sound systems and entertainment products at home since 1925. It is based on a unique combination of beautiful music, time-honored design and unique creative skills. 
About Bang & Olufsen
Bang & Olufsen is a luxury sound brand founded in 1925 in Struer, Denmark. The approach and commitment of the company’s founders, Peter Bang and Svend Olufsen, is still at the heart of the company’s philosophy. For nearly a century, Bang & Olufsen has been expanding its vision of sound technology and continues to be at the forefront of acoustic innovation. Today, each of the company’s products embodies a unique combination of beautiful music, time-honored design and unique creative skills. The company’s innovative and advanced products are available in Bang & Olufsen stores around the world. bang-olufsen.com sold through the website and in a number of retail stores. The company employs about 900 people. The brand is represented in the markets of more than 70 countries. Shares of Bang & Olufsen are traded on the NASDAQ Copenhagen A / S.
About Williams Racing
Main activity of Williams Grand Prix Engineering Limited FormulaDesign and development of racing cars for participation in the World Championship -1. After its establishment in 1977 FormulaWilliams Racing, one of the strongest teams in the -1 race, is the FIA FormulaHas won 16 world championships in -1. Nine of these awards went to the Constructors’ Cup, along with Cosworth, Honda and Renault. The remaining seven titles were won by Alan Johnson, Keke Rosberg, Nelson Pike, Nigel Mensel, Alain Prost, James Hill and Jacques Villeneuve.