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IMAX bans the use of its equipment in Russia

Only “Batman” and “Morbius” movies are banned Russia 5 for cinemas billion rubles ($83.6 million) means a loss

Canada’s IMAX Corporation for Moscow’s unprovoked aggression against Ukraine in early June Russia went from the market. Now the company says it has banned the use of its equipment in Russia.

Combined Cinema Park and Cinema of Russia The formula CEO of the network Alexey Vasyasin on August 23, RBK told a media group that cinemas across the country were banned from using IMAX’s technology and equipment without permission.

According to him, IMAX until the end of the year Russia if it does not return to the market, the country’s cinema chains may sue the corporation for this move.

IMAX (Image Maximum) is a film display system with high size and clear image capability.

Vasyasin said that the current situation in the Russian cinema industry the coronavirus pandemic worse than the period. The reason is the removal of Hollywood blockbusters from the Russian market, the uncertainty regarding the granting of a license to show western films to cinemas.

In March, shortly after Russia launched a full-scale invasion of Ukraine at the end of February Disney, Warner Brothers, Sony, Universal Pictures occupation protest has stopped the presentation of his films in Russia. Some of these companies have completely left the Russian market.

According to industry analysts, the ban of “Batman” and “Morbius” films alone will cost Russian cinemas 5 billion rubles ($83.6 million) means a loss. In Russia since March 200 cinemas were closed, a third of commercial cinema complexes stopped operations.

Association of movie theater owners President Vladimir Putinasked for help. Chinese, Korean, and Soviet films make up only five percent of their gross Hollywood box office revenue.

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