social media, economy can influence trends | – #social #media #economy #influence #trends
NEW YORK, Feb 6 (Reuters) – Big brands and up-and-coming labels will present their new collections at New York Fashion Week, which starts on Friday, looking to entice trendsetters with their latest creations and perhaps some viral moments.
More than 70 brands, from celebrity favorite Michael Kors to New York first-timer Heron Preston, will show their fall/winter 2023 designs around town, according to event organizer the Council of Fashion Designers of America (CFDA).
Social as the media opens up once-exclusive catwalk shows to fashion-watchers around the world, brands will be looking to stand out and create a lot of buzz.
In October, the Parisian brand “Coperni” spray-painted the dress of model Bella Hadid for the show’s finale.
“A lot of designers really understand that Gen Z and TikTok are very into weird stuff, and the weirder the better,” Frances Solá-Santiago, fashion writer for online publication Refinery29, told Reuters.
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“Designers are realizing the importance of that and they’re really trying to do something bigger than just … putting models on the runway.”
Among the highlights this season will be the return of designer and new CFDA chairman Thom Browne from Paris. The Rodarte and Luar brands will open and close the lineup, respectively.
Sola-Santiago, the Y2K resurgence and the continued resurgence of nightlife apparel, as well as inspiration social he said he expects to see designers looking for media trends.
“There’s a lot of niche TikTok aesthetics that are really emerging like #Cottagecore #Regencycore, #Balletcore,” he said.
However, people’s global daily demand for goods is high inflation will the designs reflect the reality of the current era at a time when faced with
“Fashion is always inspired by what’s happening in the economic landscape, so there’s a lot of talk about how designers will respond to inflation, the coming recession,” Sola-Santiago said.
“It’s something I’m very interested in because it’s very interesting to see how fashion influences culture and how people dress for the times we live in.”
By Alicia Powell report; Written by Marie-Louise Gumuchian; Edited by Jonathan Oatis
Our standards: Thomson Reuters Trust Principles.
2023-02-06 22:41:36
Source – reuters
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