Fashion brand ‘Unhidden’ brings body-hugging to London Fashion Week | – #Fashion #brand #Unhidden #brings #bodyhugging #London #Fashion #Week
LONDON, Feb 17 (Reuters) – Fashion designer Victoria Jenkins unveiled stylish and practical clothing for disabled people at London Fashion Week on Friday in a collection aimed at bridging a gap in the market.
About 30 models with disabilities, chronic conditions, or visible differences were introduced to the Kurt footwear brand at the Incognito: A New Era of Fashion event in floaty dresses with easy access to the waist, as well as colorful chiffon tie shirts. Geiger’s showroom.
“Unhidden is an adaptive fashion brand … primarily aiming to include people with disabilities in fashion,” Jenkins told Reuters.
Jenkins, who has reduced mobility, first spotted a gap in the market for clothes designed with the whole body in mind while in hospital in 2016, leading her to another sick raised
Only a few brands, including Tommy Hilfiger, have such fashion for everyone offer surprised that he did, he decided to use his previous experience as a clothing technologist to create his own brand.
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“When I had the idea, it was like a light bulb and everything changed,” he said.
“It helps me personally … and I see the impact around me of people being able to dress the way they need to.”
Jenkins showed off a royal blue shirt with pop snaps that open and close easily because people who have had a stroke might struggle with the buttons.
“He has holes all over his arm,” he said, so that anyone receiving treatment “can enter his arm without taking off any clothes. It’s about dignity.”
Model and content creator Jessica Ping-Wild, who uses a prosthetic leg and struggles to find pants that fit, said a brand like Unhidden makes all the difference.
“A designer who takes into account that bodies are different … it will almost break the mold of beauty that has been ingrained in society for centuries,” she said.
Jenkins’ collection also includes shirts with longer backs for wheelchair users, as well as tailored suits. She hopes her clothes will become more accessible in the future.
“Diversity without disability is not diversity … it feels like the ultimate taboo. People are still afraid of the D word. You know, disability is not a bad word,” he said.
Reporting by Sarah Mills Editing by Alexandra Hudson
Our standards: Thomson Reuters Trust Principles.
2023-02-18 19:05:45
Source – reuters
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