TikTok reveals detailed user numbers for the first time
TikTok revealed the specific US and global monthly active user details for the first time in its lawsuit challenging the US government over an effective ban set to take place next month, Report says, citing CNBC.
In the filing, TikTok revealed its monthly active users had grown nearly 800% since Jan. 2018, when about 11 million Americans used the application. About a year later, that figure had more than doubled to about 27 million. By June 2020, months into pandemic quarantines, TikTok’s total number of US month active users had soared to more than 91 million. More than 100 million Americans are monthly active users today. The company also revealed it has more than 50 million daily US users.
This month, TikTok surpassed 2 billion global downloads and reported nearly 700 million monthly active users in July.
Earlier, TikTok said in a lawsuit against the US government that the US has no evidence that the company is sharing data with the Chinese government and has prohibited TikTok from due process.
The US authorities decided to block TikTok on the country’s territory, if the American company does not buy it before September 15. US intelligence agencies claim that social network management transmits personal data of users to the Chinese authorities and engages in propaganda.