Google will make ads on Android more confidential
Google company Android by increasing the level of confidentiality of its platform for users online advertising system plans to make serious changes. However, these changes will take place only after 2 years. Google He said that the Android operating system will face serious changes in terms of privacy policy. It should be noted that last year Apple The company makes similar changes iOSand as a result had a serious impact on the mobile advertising market. So, due to changes made by Apple Meta market value of the company 300 billion dollars had fallen down. On Android, the changes will not happen so soon. The company consists of numbers and letters on smartphones for the next 2 years identifiers intends to preserve. The company will inform the advertising industry in advance about any changes.
In the long run, standard identifiers will be replaced by other tools. However, the company did not provide details. It is possible that the company has not yet decided exactly what new tools it will use in the mobile advertising system. 2020-in Google planned to make such a change. So are the company’s website users cookies aimed to renounce their identities. However, due to public outcry, Google had to abandon its plans. Therefore, the new technology for smartphone users will be developed in close cooperation with representatives of the advertising industry. A Google representative is involved in this issue offer gave an example of one of the decisions made.
According to this example, the analysis of the activity of an Android smartphone user can be performed locally. In this case, the device will determine the interests of the user based on how he uses the application, and the results will be ready to be transmitted to the server of the analytical platform without any user information. Such changes by Google could have serious consequences on a global scale. of the iPhone USA market share 50% contane. But the share of all smartphones running Android in the world 85% contane. For Meta, for example, such changes could lead to serious revenue losses. Some time ago, Meta said that it will be in 2022 due to changes made by Apple 10 billion dollars may be deprived of income.
“24 hours“”Google will make ads on Android more confidentialPublished an article entitled “Technote”
