Why not 5, 4.99 manat? |
What is the reason for the increase in product prices to 9.99, how much do they earn per year with the remaining 1 kopeck?
“Sale price 129.95”, “Total 39.99” – we all often face such challenges. Shopping is an integral part of our lives and is focused on products prices always attracts our attention.
Deficit numbers that we encounter in our shopping – for example, why the shirt we will buy 10Everyone is interested in 99.99 manat instead of 0 manat. Let’s start with the explanation. “2025 manat discount code for purchases of 0 manat or more ”What does it actually mean?
These days, with the growing popularity of online shopping, we use a lot of discount codes. How do these codes relate to fractional values?
On the online shopping site “30 manat discount for purchases of 300 manats and more!” you see the expression. But one of the two products you want to buy is 189 manat, and the other is 109 manat. You will not be able to use the discount code for your purchase worth only 298 manats, so you will have to buy another product.
On the online shopping site “30 manat discount for purchases of 300 manats and more!” you see the expression. But one of the two products you want to buy is 189 manat, and the other is 109 manat. You will not be able to use the discount code for your purchase worth only 298 manats, so you will have to buy another product.
If you want to get a discount on purchases or make a purchase for a certain amount, you need to participate in the lottery. prices you may have to deal with. Our brain pays attention to the left figure…
According to experts, the brain takes into account 3 digits when the price of the product we want to buy is 3.00 manats, and 2 digits when it is 2.99 manats. In other words, we do not pay attention to the pennies added to 2 manats in a product worth 2.99 manats without realizing it, and we accept the product as if it had a price lower than 3 manats.
20In 08, an interesting scientific study on this topic was conducted at the University of South Brittany. Pizzas costing 8 euros in an experiment conducted by a pizzeria prices It was changed to 7.99 euros and the results were surprising. Despite a decrease of only 0.01 euros, sales increased significantly. The connection of the number 9 with the human brain is more complicated.
We see that the product price fractions are usually “.99” or “.95”. This is due to the fact that some figures are more attractive in our brains. Consider the work of Duncan Simester of MIT and Eric Anderson of the University of Chicago.
The price of the same product in three different catalogs is 44, 39 and 34 dollars was. Interestingly, the price is 39 dollars which sold more of the same product. Why can a catalog that sells for $ 39 be sold more when there is a cheaper alternative? It turned out that the reason was that the last digit of the price was 9, which led to the idea of a discount.
But this may not always be a good idea. Where people want luxurious services, such as expensive restaurants offer This sales policy is generally not used to avoid thinking that the service is cheap.
Dama-dama is a lake…
The reason for fractional prices is not only psychological. If you use the cash payment option instead of paying by card when shopping, you may also have contributed to corporate taxes.
When you come to the cashier to pay for the product you bought for 29.99 manats, you take 30 manats out of your pocket and pay. What happens to the remaining 1 penny? Suppose you are shopping 10It is a network of stores with .000 branches. 10 from every box office in this supermarket with a box 20If 0 people made a purchase and put 1 kopeck in each, of the day In the end, it would be only 20 manats, and a year later, 73,000,000 manats will be collected from exactly 1 manat.
If this trading space is networked, then this amount reaches a very serious level. So, 1 kopeck and 5 kopecks, which we do not care about, turn into a checkered lake. Finally, note the fraction we encounter on product labels prices is the sales policy of companies, which significantly increases sales rates.