Samsung’s newest Galaxy S smartphones are a test of brand strength in a weak market
SEOUL, Feb 1 (Reuters) – Samsung Electronics ( 005930.KS ) unveiled its latest premium smartphones on Wednesday in a test of brand strength as the mobile phone market suffers an unprecedented contraction.
The Galaxy S23 smartphone series has better cameras and faster chips than its predecessor, but analysts said inflation Early sales will face weak demand as consumers spend less on discretionary goods amid rising GDP.
The top-of-the-line S23 Ultra is Samsung’s first 20It has a 0-megapixel camera sensor, delivers sharper photos after zooming in, and adopts Qualcomm’s ( QCOM.O ) Snapdragon 8 Gen 2 mobile processor, which is faster than the chips used in the series S22. .
The S23 is the first Samsung phone to use Nvidia’s ( NVDA.O ) GeForce RTX 4070 graphics card for processor-intensive games and live streaming. Many consumers judge the quality of the phone based on these features.
Samsung is working with companies like Epic Games to optimize the gaming experience on the phone.
USAThe base Galaxy S23 will start at $799 and the two higher-spec versions, the S23 Plus and S23 Ultra, will start at $999 and $1,199, respectively. Despite the increase in Samsung component prices prices kept at the same level as last year’s model.
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According to data released last month by research firm IDC, global smartphone shipments posted the biggest single-quarter decline in the October-December period, falling 18.3% from a year earlier to 300.3 million units. The figures cast doubt on forecasts of a modest recovery in the mobile phone market this year.
In this challenging environment, analysts said Samsung’s mobile strategy will be driven by profitability through premium offerings, including the S series and foldable devices.
“Samsung can no longer focus on volume,” said Liz Lee, deputy director of research firm Counterpoint.
“It should boldly simplify its low-end and mid-range products, market segments that Chinese competitors have a lot of grip on.”
Samsung said on Tuesday that sales of low-end and mid-range smartphones fell more than expected in the fourth quarter.
Company customers with the launch of S23 Apple ( AAPL.O ) and is also improving the interoperability of its devices to force users to use Samsung products instead of turning to other competitors’ devices. Analysts say Samsung needs to go a long way in interoperability.
The company said that for an industry first, the mouse cursor on its latest Galaxy Book laptop can go directly to a Samsung phone screen to click on things. Users will need to upgrade their phone’s firmware to use this feature.
Reporting by Joyce Lee; Edited by Bradley Perrett
Our standards: Thomson Reuters Trust Principles.
2023-02-01 22:23:53
Source – reuters
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