EU lawmakers agree to tougher rules on targeted political ads |
BRUSSELS, Feb 2 (Reuters) – EU lawmakers on Thursday voted to counter disinformation during elections. Googleaimed at attracting the support of YouTube and civil rights activists and the concerns of a tech lobby group political have agreed to strict rules regarding advertising.
Last year Europe Commission offer Alphabet’s draft rules Google (GOOGL.O), Meta Platforms and others social It is part of an EU move to limit the power of media giants and force them to be more accountable and transparent.
Rules USA targeted from tech giants political require them to provide more information about their ads, impose fines of up to 4% of global turnover for violations.
EU legislators have tightened some of the provisions in the Commission’s draft and now offer They will have to discuss the details with EU countries before the proposed regulation becomes law.
“Only online political Personal data publicly provided for advertising may be used by advertising providers”, – the European parliament said.
Europe Union officials promise solidarity with Kyiv. Zelensky says speed up sanctions, article with galleryGalleryWorldcategorySpain and Morocco seek to restore testy ties at Rabat summit, article with gallery
See 2 more stories
“Micro-targeting, a strategy that uses consumer data and demographics to determine the interests of specific individuals, will therefore not be possible.”
Lawmakers also backed a ban on the use of minors’ data and a ban on non-EU entities funding political advertising in the EU.
They require the creation of an online repository for all online political advertising and related information and periodic penalties for repeat violations. offer they did. They also proposed that major ad service providers suspend their services to specific clients for 15 days for systemic violations.
YouTube has responded positively to lawmakers’ proposals against broader EU powers.
“By focusing the new rules on advertising and paid content, we believe that Parliament has come to a position that addresses the troubling unintended consequence of restricting political speech online,” David Wheeldon, head of government affairs and public policy, EMEA, YouTube.
“The current Council proposals go far beyond advertising and paid content and could result in a significant reduction in political content and online debate, impacting creators and viewers,” he said.
The technology lobby group CCIA has called for clarification on the definition of political ads and proportional liability.
Legislator and civil rights activist Patrick Breyer said: Parliament takes a stand against surveillance-based political advertising.
“We learned from the Donald Trump and Brexit campaigns that you can manipulate the voter very effectively and subliminally if you know what message resonates with them.
Reporting by Foo Yun Chee Editing by Bernadette Baum
Our standards: Thomson Reuters Trust Principles.
2023-02-02 19:00:42
Source – reuters
Translation“24 HOURS”