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Google faces off in space over US antitrust lawsuit against advertising |

Feb 2 (Reuters) – Alphabet Inc’s on Wednesday Google LLC attorneys from a federal judge in Virginia USA They said they would ask the Justice Department to send the antitrust lawsuit to Manhattan federal court, where the company is already fighting allegations of abuse of market power. for online advertising technology.

In a filing filed in Manhattan court GoogleThe lawyers ofcourt efficiency and to reduce the apparent risk of conflicting decisions”, he said. Googlea new DOJ case filed last month with eight states that also alleges advertising-related abuses is a multidistrict litigation that originated in New York in 2021. court said that it coincided with their quarrels.

Google’s planned effort creates the first possible flashpoint in the new lawsuit. Legal experts following the cases told Reuters that the DOJ is expected to oppose the company’s attempt to move the case to New York, where it would be part of a complex process involving a number of private and public plaintiffs.

A DOJ spokeswoman declined to comment, as did a representative for Google.

Google new court denying the allegations in its lawsuit, saying it “repeated the baseless claim” that it was filed in Texas and is now part of a New York lawsuit.

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Faced with relocation demands USA courts consider a variety of factors, including the location of witnesses and evidence.

USAU.S. District Judge Leonie Brinkema of Virginia was assigned to the lawsuit there. The Justice Department and eight states, including Virginia and California, are seeking an order to force Google to sell its core business, the ad manager suite, which accounts for 12% of the company’s revenue, in 2021.

The consolidated New York case — from Texas and other states, publishers and advertisers — is before U.S. District Judge P. Kevin Castel.

David Vladeck, a consumer protection expert at the Georgetown University Law Center, said the Justice Department could make an argument for a separate case in Virginia because the nationwide interest in structural reform — breaking up Google — sets it apart from other damage claims.

“They just want the DOJ against Google, no one else,” Vladeck said. The DOJ, he said, would not “in any way, shape or form” want to be transferred to the New York multi-district court.

Eleanor Fox, an antitrust expert who teaches at New York University Law School, predicted that the federal court in Virginia would “allow the DOJ to choose its forum and not change the case.”

Fox also said the new federal, which gives state plaintiffs preference for a seat in the antitrust court law there is

This case is In re Google Digital Advertising Antitrust Litigation, US District Court, Southern District of New York, 1:21-md-03010-PKC.

For state plaintiffs: Mark Lanier of The Lanier Law Firm

For the publishing class: David Boies of Boies Schiller Flexner

For the advertiser class: Dena Sharp of Girard Sharp and Tina Wolfson of Ahdoot & Wolfson

For Google: Eric Mahr of Freshfields Bruckhaus Deringer and Justina Sessions of Wilson Sonsini Goodrich & Rosati

Read more:

The Justice Department team suing Google includes longtime partner Paul Weiss

Judge Leonie Brinkema will oversee the US lawsuit against Google

The US is targeting Google’s online advertising business monopoly in the latest Big Tech lawsuit

Reporting by Mike Scarcella; Edited by Leigh Jones

Our standards: Thomson Reuters Trust Principles.

2023-02-03 03:03:34
Source – reuters

Translation“24 HOURS”



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