Ford launched the Latitude AI automated control unit a few months after discontinuing the Argo | – #Ford #launched #Latitude #automated #control #unit #months #discontinuing #Argo

March 2 (Reuters) – Ford Motor Co ( FN ) launched a new automated driving system subsidiary, Latitude AI, on Thursday, months after shutting down its former self-driving technology unit Argo AI.

Including Mercedes-Benz (MBGn.DE). car manufacturers have increased their investment in integrating more software and autonomous technology into their vehicles, despite some skepticism about the technology.

The Latitude will expand on the company’s existing BlueCruise technology, which already offers silent highway driving on select models offer does.

Dearborn, Michigan car the manufacturer added that it is hiring about 550 employees who previously worked at Argo AI for its new subsidiary.

Ford, which jointly operates Argo with Volkswagen AG ( VOWG_p.DE ), has 2.7 percent of its investment in the division. billion dollars was impaired before non-cash taxes and laid off some of its employees.

Latitude, which will be led by Sammy Omari, executive director of Ford ADAS Technologies, is headquartered in Pittsburgh, with additional engineering centers in Dearborn, Michigan and Palo Alto, California.

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Reporting by Nathan Gomes in Bengaluru

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2023-03-03 02:51:35
Source – reuters

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